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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube. … (For example, Google has over 200 ranking factors in their algorithm). In most cases, when people think “search engine optimization”, they think “Google SEO”.